Research comes in many forms. Throughout my course I have used research to create my characters, describing the background on how they originated as well as their surroundings to help target and stimulate the right audience. I have used the internet, media, magazines, art books and questionnaires as well as other artists' work to compare and stimulate my imagination. Once I have brought the knowledge I have learnt together with the skills I gained, I can then evaluate if my goal is achievable. In some cases I have had to do further research, especially where to market the product as this isn't as easy as I first imagined. I wanted to create a book but found that when it came to printing it wasn't straight foreword. The pages didn't fall into place and also the quality of the paper was an important factor.
My research is based on how to draw the target audience for my fantasy journal. Researching the best selling features at a realistic price, as well as gaining ideas on how and where to market the product. Fantasy is one of the most popular genres for fiction for both teenagers and adults. Games such as Dungeons and Dragons, Warhammer and Warmachine are just a few of the more popular games played by players of all ages. Fantasy is where you have more creative freedom and imagination for monsters, dragons, spirits gods and magic, objects also play an important role when telling a storey.
A lot of artists draw characters and creatures closely based on the myths and legends and other stories. I've researched into character development and tried to design characters with something unique that would draw a fan's interest but steer away from the the actual myths and legends. Objects that represent an important feature within the story with detail that stands out and captures the imagination.
I thought by making a journal of short stories using the illustrations I have done for the project was a good way of telling stories. I wanted a balance of both illustrations and storey. The book requires a title and front cover to capture the viewer and make them come back for a second glance. Characters were created for horrors, adventure, action and inspiration for a creative fictional universe. To inspire the reader to get to know their characters and want to read more, I changed some parts of the well known myths from different cultures. Rough sketches were made for each illustration until the final concept achieved. Instead of human features i decided to keep to creatures for two and an object for the third.
Creative skills:
Transferable:
• The
recognition of how students learn independently.
• The participation of students when marketing and selling their art may be influenced by financial pressures. I travelled to London to display some art work including the comic I was involved in with three other students that Travelling Man are interested in promoting for us.
• Expectations may change, specific work-related
skills have to be considered but cost is reflected against your targeted audience. I set out to do a book of both illustration and stories, but I have also considered illustrations on postcards gift cards and posters. Your customer has to be your inspiration.
• Graduates learn from their mistakes, improving their skills and ideas. Transferring skills to new tasks. I have improved on my skills sketching, shading and texture. I used digital art forms as well as paper versions.
• Recognition of the artists limits and scope for the
commonality of art, design and craft as disciplines
Processes:
Process research involves an explicit and direct focus on processes within the target audience, a creative journey of gathering, sorting associating collating and actual actions. Process art is an artistic movement as well as a creative sentiment meaning the end product is not the main focus.
Through my process in the project, I developed my skills in character designs by making lists of ideas, rough concept sketches, experimented in mix media (blend water color with digital paints), using more of texture by taking photo shots of stone texture and wood for background elements, developing my skills in using photoshop tools further and experimenting with colours that work well together. The quality of the products you produce reflect on the end result and how professional they appear.
Professional Engagement:
This involves a wide range of opportunities to identify one's own learning needs and analyse. To evaluate and expand one's professional learning.
- As an artist you need to take a risk otherwise you are at a competitive disadvantage. Plan a strategy for pricing your product and to define your place within the market.
- Be confident, show composure, a calm expression, try not to get too emotional or nervous.
- Research is the key to knowing your product and the target audience you want to attract attention to. Keep focused on your original idea and if adjustments are required do rough concept sketch,
- Know your own imperfections and learn how to solve them to prevent future problems.
- To keep your target audience interested portray your products in a professional manner. Allow the public to view your products, keep them in an organised file making it easy and interesting to follow. Make sure your ideas flow in some sort of order and the characters and background easily identified.
Required Industry Standards
The art industry sets benchmarks to monitor standards and ensure quality and safety standards. Industrial production of artistic objects may include items of clothing, commercial fabrics for clothing and upholstery, machine-made carpets and rugs, decorative glass wear, porcelain as well as objects made of metal including jewellery. A lot of manufacturing processes are mechanised and automated.
Articles produced in the art industry differ from articles used in the home in their distinctive shape and originality. If the object is mass produced it will be under the control of a group of people including the designer, artists, technicians and other workers. As an artist it may be useful to research the industry associated to my product such as fantasy. My design has to original and eye-catching to present to the team of workers for them to consider the possibility of mass production on T-shirts, glass wear or even metal objects.
My first illustration is an object based around the number 4 combining the four elements; earth, wind, fire and water. The object would be a magical object, considered to be an important item to the gods. It holds the power to control all four elements. The design has to be original, eye-catching but also adapted to the background of the characters.
The object could take on a life of its own if produced in 3D form, the sketch would show detail that could be transferred onto other materials if sculpted. For the purpose of the project the illustration will be digital.
My second illustration is based on the Unicorn from european myths, the Re'ems from the biblical legends and the Chinese counterpart called the Qilin. I began using a pencil to do a simple sketch of an animal character based on the unicorn but slightly different by drawing the anatomy of the creature's body, making the horn bigger. I studied existing animals; deers, horses, antelopes and other animals related to the type of creature I had in mind and developing into a horned animal. Putting fur around the ankles I thought would give the animal a wild look.
My final and third illustration is a digital painted shell creature. I wanted to make a fish-like creature with tentacles. I thought of a giant fish as big as a ship that floats but that could also be mistaken for rocks due to the formation of the shell by sailors.
I originally intended it to be a slug or something similar to it but changed it to a more aquatic-type creature.. I considered making it into a fish after looking into mythology of giant fishes. The Namazu in Japanese folklore is a giant catfish who causes earthquakes, it is said to live in the mud under the island of Japan and guarded by the god Kashima by restraining it to a stone.
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